Advice Group is the most specialised martech company in the world in the field of engagement and behavioural loyalty strategies, with proof of value in over 15 different industries. Its projects are implemented cross-country through its proprietary loyalty platform, WEKIT, the most versatile tool in the sector because it was developed with MACH technology.
Founded in the FMCG world in 2006, today it generates 85% of its turnover by building behavioural loyalty projects applied to ‘no frequency’ industries, where loyalty cannot only be built through recurring purchases, but must always be accompanied by a relationship that generates value through the exchange of information between brand and customer.
Assessment, strategic design, tech-execution, data management, and hyper-personalised customer journeys. Advice supports companies in an end-to-end process that maximises value by enabling real-time analysis of project performance and implementing corrective measures to support ROI and prevent churn.
+150 projects implemented per year
7 B data mapped per year
+60 top companies across industries
+15 robust industry expertise
ADVICE ENGAGEMENT AND LOYALTY CONSULTANCY
After an initial assessment process, Advice supports the brand in developing the most effective strategy to achieve its business objectives.
Project implementation is just the beginning of the journey: Advice’s technology enables real-time performance monitoring. Through data visualisation and data management, Advice supports missions aimed at specific clusters, to guide behavioural and transactional actions.
WEKIT LOYALTY PLATFORM
(WEKIT – We Keep In Touch)
The proprietary loyalty platform is based on MACH technology: Microservices, API-first, Cloud-native, and Headless. This modular structure guarantees seamless integration into any company stack: even a small microservice can give a completely different shape and functionality to an existing ecosystem.
1. MICROSERVICES KIT
Over 60 microservices ready to be used in both single and linked mode, to create strategies with different levels of complexity
2. DATA KIT
Advanced data visualisation highlights often unexpected analytical patterns of behaviour, to the benefit of strategic marketing and R&D activities
3. MISSION KIT
Hyper-personalised communications, sent to the right cluster at the right time, that guide transactional and behavioural missions
4. REWARDS KIT
A marketplace to create prize catalogues in just a few clicks and guarantee fulfilment, OTP security, and point-based management in the case of coalition and cross-country programmes.
We combine an innovative vision with an extensive library of over 60 engagement and loyalty microservices that can be seamlessly integrated into any corporate tech stack.
1. Do you already have a platform and loyalty programme but want to give it a boost?
2. Don’t have an active loyalty programme and want to test the responsiveness of your customer base?
>Choose the microservices KIT you need and monitor your audience’s response!
3. Want to completely rethink your current strategy?
Advice can assist you with the assessment, loyalty design, and technical implementation of the new project, as well as with post-launch strategic management.
!BUT BEWARE!
Working with Advice means becoming a spokesperson for a different vision!
1. LOYALTY MUST BE A DEMOCRATIC AND INCLUSIVE ATTITUDE
Loyalty programmes that only reward high-spending users work outside the logic of the trust economy, which aims to bring out the potential of each individual.
2. PEOPLE ARE MORE THAN WHAT THEY BUY
Designing behavioural strategies means giving value to the entire customer base, even those who don’t consume much but can be valuable for R&D or referral campaigns.
3. ESG MUST BE IN THE DNA OF YOUR LOYALTY PROGRAMME
We’re not talking about green prizes, but about building ESG loyalty strategies that get people involved in real projects that can have a positive and transformative impact on the region and social fabric they live in.