TBH Loyalty™ 25 – 14 – 15 October, Amsterdam

The BIG Handshake Loyalty™ 25 is a loyalty and networking event – Loyalty’s friendliest meet-up for brands & retailers and the most refreshing, real, and straight-talking gathering of loyalty professionals —  taking place 14–15 October 2025 in Amsterdam.

This isn’t a stuffy ballroom full of jargon and recycled ideas. This is loyalty’s friendliest, fiercest gathering, where brands and retailers come to have proper conversations, share the wins and the mess-ups, and leave with ideas that actually work in the real world.

Expect spirited debates. Expect controversial views. Expect a room full of curious, creative minds who aren’t afraid to say what they really think about where loyalty is headed — and where it’s gone wrong.

You’ll hear straight from the people doing the work — not just the ones talking about it.  From loyalty programme launches and reboots, to new thinking around data, technology, emotional loyalty and member engagement, there’s no sugar-coating here.

At THIS loyalty and networking event, we’ll dig into what’s viable, what’s vital, and what’s frankly a waste of time.

We keep it lively, informal, and 100% no-fluff. You’ll meet the most progressive loyalty brains in Europe — and maybe even share a drink or two with them afterwards.

The BIG Handshake Loyalty™ 25 isn’t about ticking boxes. It’s about getting loyalty done better, together.

For more details and to book your ticket visit The BIG Handshake Loyalty™ website

Visit TBH Loyalty™ Event Website

*Loyalty, CRM and Customer Engagement personnel employed by a brand or retailer can join as delegates. If you’re a vendor or solution provider and would like to come along, please contact Costas for sponsor and exhibitor options.