CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Jio, Air Asia, Carousell, TD Bank, and Tesco to help build personalised experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.
Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.
Core Product Capabilities:
1. Unified Customer Profiles: Creates a 360-degree view of each user, combining demographic data, device information, and live behavioural activity.
2. Behavioural Analytics: Provides deep insights through tools like Funnels (mapping user paths), Cohorts (tracking user groups), Trends, and Flows (analysing navigation).
3. Segmentation & Targeting: Allows granular segmentation based on real-time actions, past behaviour, or psychographic data.
4. Omni-channel Engagement: Enables messaging across 13+ channels, including push notifications, in-app messages, SMS, WhatsApp, email, and web pop-ups.
5. Journey Orchestration: Features a visual builder to create complex, automated, and personalised user journeys across multiple channels.
6. Product Experiences (No-Code): Enables app/web changes without app store updates, featuring Remote Config (adjusting UI/functionality) and A/B Testing (testing variants).
7. CleverAI (Predictive Intelligence): Uses AI to predict churn, identify user intent, and determine the optimal time, channel, and message content for engagement.
8. TesseractDB™: A proprietary, high-speed database designed specifically for customer engagement, allowing real-time data processing and personalisation.
Key Services and Offerings
1. Cross-Channel Messaging: Specialised tools for mobile push, web push, and in-app native displays.
2. Loyalty & Retention Programs: Tools for building, automating, and personalising rewards, coupons, and loyalty points.
3. App Analytics: Real-time tracking of app uninstalls, session lengths, and user actions to personalise win-back campaigns.
4. Developer SDKs & APIs: Enables tracking user actions, pushing data from any source, and exporting data to external BI tools or CRMs.
5. Integrations: Supports connections with third-party tools like Branch, AppsFlyer (attribution), SendGrid, Twilio, and Facebook/Google Ads.
Actionable Analytics
1. CleverTap distinguishes itself by moving beyond static reporting to Actionable Analytics. For USPS campaigns, this means:
2. Funnel & Drop-off Analysis: Pinpoint exactly where users exit a journey (e.g., between receiving a physical mailpiece and scanning its QR code) and instantly trigger a digital nudge to re-engage them.
3. Real-Time Behavioral Tracking: Instead of waiting days for mail logs, CleverTap tracks live interactions—like app launches or website visits triggered by a USPS delivery—allowing you to adjust omnichannel workflows on the fly.
RFM & Predictive AI: Use automated segmentation to identify “champions” who deserve high-cost physical mail or “at-risk” users who need a USPS-delivered win-back offer to prevent churn.
Best-in-Class Support
1. CleverTap is recognized for a high-touch support model that ensures successful integration with complex logistics like USPS:
2. High Support Ratings: On G2, CleverTap consistently scores 9/10 for Quality of Support, outperforming many competitors.
3. Expert Strategic Guidance: Users report that CleverTap’s Customer Success Managers (CSMs) provide more than just technical help, offering strategic business advice to optimize multi-channel retention.
4. Responsive Technical Teams: The platform offers a robust ticketing system and dedicated support teams that assist with advanced configurations, such as setting up webhooks for direct mail partners.
Gartner Magic Quadrant Leader
CleverTap has been officially recognised as a Leader in the 2026 Gartner Magic Quadrant for Personalisation Engines.
1. Ability to Execute: This ranking confirms CleverTap’s maturity in delivering hyper-personalised 1:1 experiences at scale.
2. Completeness of Vision: Gartner’s recognition highlights CleverAI, an “agentic” AI engine that autonomously interprets customer intent to choose the best channel (like a USPS mailpiece vs. a push notification) at the right moment.
3. Proven ROI: The recognition is backed by measurable outcomes, such as driving up to 35% higher conversion rates for brands in retail and e-commerce.