Utter Loyalty is a loyalty industry podcast built on simple, honest conversations with the people actually working in loyalty.

Hosted by loyalty strategist Emma Collins, the loyalty industry podcast looks at the real thinking behind why customers stay, why they drift away, and why they sometimes come back again. Emma is curious about the human side of loyalty — the decisions, tensions and trade-offs that don’t always show up in case studies or conference slides.

Her career has taken her across retail, energy, FMCG and global brands, working on loyalty strategies and customer experiences with organisations including Poundland & Dealz, E.ON Next, Jaguar Land Rover, Sky, Müller, Ocado, Gucci Group and Manchester Airport Group.

Emma sits down with loyalty leaders for short, open conversations about what they’re actually dealing with right now.

Many episodes are recorded live and on location, often at industry events where loyalty professionals are already swapping ideas behind the scenes.

Just people speaking honestly about what’s working, what isn’t, and the questions they’re still trying to figure out in the world of loyalty.