Blogs and Articles
Participate in the Global Loyalty Program Benchmarking Study
We are pleased to partner with The Loyalty Science Lab who is running a brand-new, global benchmarking study at program level to generate data that will help loyalty practitioners to optimise ROI and drive engagement. The questionnaire takes just 25 minutes to complete and in return, you’ll receive an personlised overview of your program performance.
DACH HUB event - Berlin, Thursday 18th April 2024. 12pm to 7pm, venue TBC
Articles
The New Mathematics of Loyalty: Why ‘One Size Fits All’ has Expired
The ELA™ - Europe's Loyalty Association
January 19, 2026
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Why Traditional Loyalty Is Becoming Invisible to Customers (And How to Fix It)
The ELA™ - Europe's Loyalty Association
January 16, 2026
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Comarch Named a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025
The ELA™ - Europe's Loyalty Association
December 15, 2025
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Harmonizing Loyalty: The Quiet Work Behind a Seamless Global Airline Experience
The ELA™ - Europe's Loyalty Association
November 24, 2025
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The Future of Loyalty with AI as your New Customer
The ELA™ - Europe's Loyalty Association
November 24, 2025
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Whitepaper: Future of AI & Loyalty Platforms
The ELA™ - Europe's Loyalty Association
November 20, 2025
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5 Psychology-Based Strategies for European Retail Loyalty Programs
The ELA™ - Europe's Loyalty Association
August 18, 2025
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Behind the Scenes at The ELA™: How We Build a Loyalty Community That Matters
The ELA™ - Europe's Loyalty Association
August 12, 2025
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Gen Z Doesn’t Do Loyalty Programmes – We Do Brand
The ELA™ - Europe's Loyalty Association
June 13, 2025
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The Loyalty Reality Check: Trends, Tactics and Tough Love from Across Europe
The ELA™ - Europe's Loyalty Association
June 12, 2025
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