The ELA™ is built for the people who run loyalty day in, day out — the CRM leads, program owners and data-driven teams shaping how Europe earns, engages and rewards. Our job is to give them the space, the knowledge and the community to move faster and think bigger.
To do that properly, we rely on the sharpest technology providers in the industry. The ones pushing innovation, simplifying complexity and helping brands turn intent into action. Our partners don’t sit on the sidelines — they fuel the association through hands-on learning, research, content, networking and standout moments across the year.
Only partners can join our in-person and virtual events, take the stage, contribute insights, or get in front of our fast-growing member base of Europe’s loyalty leaders.
Partnership isn’t a logo trade. It’s access.
Access to brands, access to conversations, access to influence.
If you’d like to explore which partnership tier fits your goals, get in touch at hello@the-ela.org
£
7,500
per annum + VAT (if applicable)
Event and Lead Generation Benefits
- 2 x complimentary tickets to The BIG Handshake Loyalty™ events – either TBH Loyalty™ Amsterdam OR TBH Loyalty™ London (2 in total)
- 2 x complimentary tickets for clients and prospects to the event the Partner is attending as per above (loyalty and CRM practitioners only)
- Event sponsorship discounts – 10% off in-person and virtual event sponsorship fees
- Priority sponsorship opportunities – First refusal on sponsorship options across all events.
Media & Content Benefits
- Content contributions – 4 x opportunities per year to share content (research, blogs, reports, webinars) in the ELA™ member newsletter. Distributed to over 700 brand inboxes. (Co-branded research with other solution providers incur extra sponsorship charges)
- LinkedIn promotion – 1 x “welcome” carousel post on the ELA™ LinkedIn company page.
- Company bio and logo featured in one ELA™ member newsletter
- Website presence – Your logo displayed on the ELA™ homepage
- Partner directory listing – A customised landing page in The ELA™ partner directory.
£
15,000
per annum + VAT (if applicable)
Event and Lead Generation Benefits
- 1m x 1m exhibitor space at TBH Loyalty™ Amsterdam OR TBH Loyalty™ London (Premium Partner is responsible for all materials and any AV requirements)
- 3 x complimentary tickets to TBH Loyalty™ Amsterdam OR TBH Loyalty™ London (3 in total)
- Pre-event registration promotion– promotion of your company during ticket registration at the event where the Premium Partner is exhibiting. A list of attendees interested in connecting with the Premium Partner will provided.
- VIP table – Enjoy a tailored seating plan and network close to your prospects. Only applies to the event where the Premium Partner is exhibiting
- Three onsite introductions to brands that have expressed interest in meeting the Premium Partner at the event where the Premium Partner is exhibiting
- 3 x complimentary tickets for clients and prospects to the event where the Premium Partner is exhibiting (loyalty and CRM practitioners only)
- Event sponsorship discounts – 15% off in-person and virtual event sponsorship fees
- Priority sponsorship opportunities – First refusal on sponsorship options across all events.
- Full attendee list of contacts who opted in. Only applies to the event where the Premium Partner is exhibiting
Media & Content Benefits
- Content contributions – 6 x opportunities per year to share content (research, blogs, reports, webinars) in the ELA™ member newsletter. Distributed to over 700 brand inboxes. (Co-branded research with other solution providers incur extra sponsorship charges)
- LinkedIn promotion – 2 x “welcome” carousel post on the ELA™ LinkedIn company page.
- Company bio and logo featured in one ELA™ member newsletter
- Website presence – Your logo displayed on the ELA™ homepage
- Partner directory listing – A customised landing page in The ELA™ partner directory.
£
22,000
per annum + VAT (if applicable)
Event and Lead Generation Benefits
- 1m x 1m exhibitor space at TBH Loyalty™ Amsterdam AND TBH Loyalty™ London (Premium Partner is responsible for all materials and any AV requirements)
- 3 x complimentary tickets to TBH Loyalty™ Amsterdam AND TBH Loyalty™ London (6 in total)
- Pre-event registration promotion– promotion of your company during ticket registration at the events where the All Access Partner is exhibiting. A list of attendees interested in connecting with the All Access Partner will be provided.
- VIP table – Enjoy a tailored seating plan and network close to your prospects. Only applies to the event (s) where the All Access Partner is exhibiting
- Five onsite introductions to brands that have expressed interest in meeting the All Access Partner at the events where the All Access Partner is exhibiting
- 5 x complimentary tickets for clients and prospects to the events where the All Access Partner is exhibiting (loyalty and CRM practitioners only)
- Event sponsorship discounts – 25% off in-person and virtual event sponsorship fees
- Priority sponsorship opportunities – First refusal on sponsorship options across all events.
- Full attendee list of contacts who opted in. Only applies to the event where the All Access Partner is exhibiting
Media & Content Benefits
- Content contributions – 8 x opportunities per year to share content (research, blogs, reports, webinars) in the ELA™ member newsletter. Distributed to over 700 brand inboxes. (Co-branded research with other solution providers incur extra sponsorship charges)
- LinkedIn promotion – 3 x “welcome” carousel post on the ELA™ LinkedIn company page.
- Company bio and logo featured in one ELA™ member newsletter
- Website presence – Your logo displayed on the ELA™ homepage
- Partner directory listing – A customised landing page in The ELA™ partner directory.