TBH Loyalty™ Chicago 2026 – A Different Kind of Loyalty Conference
TBH Loyalty™ Chicago is a customer loyalty conference for brands and retailers who want honest conversations, practical ideas and a very different kind of industry event.
Taking place in Chicago on November 10, 2026, The BIG Handshake Loyalty™ brings together senior professionals working across customer loyalty, CRM, customer engagement, retention and loyalty programs for one deliberately intimate day of learning, debate and conversation.
We call it loyalty’s friendliest meet-up for a reason.
TBH Loyalty™ is not your typical conference. Expect fewer corporate presentations and polished sales pitches, and more straight-talking conversations with people who are actually doing the work. Our speakers come from leading consumer brands and retailers and share what they are testing, changing, questioning and learning – including the things that haven’t gone entirely to plan.
The agenda explores some of the biggest questions facing loyalty professionals today: how customer expectations are changing, whether traditional loyalty programs still work, the growing role of data and technology, how brands can prove commercial impact, and where loyalty needs to go next.
But the conversations on stage are only half of it.
TBH Loyalty™ Chicago is designed to make it easy to meet other loyalty and CRM professionals, exchange experiences and have the conversations that rarely happen at larger industry conferences. We intentionally limit attendance to keep the event personal, useful and refreshingly human.
Tickets are complimentary for qualifying professionals from consumer brands and retailers, with places limited to protect the quality of the room.
If you work in customer loyalty, CRM or customer engagement and want something more useful than another predictable conference, join us in Chicago.
TBH Loyalty™ Chicago – November 10, 2026.
Secure your complimentary place at www.tbhchicago.com.
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WIN BIG IN CHICAGO 🏀
Register for TBH Loyalty™ Chicago by September 1 and you’ll automatically be entered into our raffle, sponsored by engage.
Two winners will each bag a ticket to the College Men’s Basketball Championship Doubleheader in Chicago on November 10
Michigan State vs. Duke
Kansas vs. Kentucky
Conference by day. Basketball by night. Not a bad Tuesday.
Winners will be announced on 4th September
