Let me ask you a question. If you run a loyalty programme today, how often have you experienced this: you launch a loyalty initiative (new benefit, new perk, new experience), your team is very excited about it, and yet – the customer, or the broader business, well, they just don’t care as much? Or even …
When people talk about loyalty programmes, the conversation usually centres on customer retention, personalisation, lifetime value and commercial growth. All important topics. But every so often, a piece of work comes along that reminds us loyalty can have an impact far beyond the checkout. At Europe’s Loyalty Association (The ELA™), we’re proud to be supporting …
What if your loyalty programme could help save lives? Read More »
Utter Loyalty is the industry’s podcast that gets beyond the polished programme launches, points mechanics and industry jargon to talk about what loyalty actually looks like inside a business. At TBH Loyalty™ London 2026, host Emma Collins from Hobby Craft sat down with Louisa Evans, Head of Customer Loyalty and Retention from Hornby Hobbies to …
Is 180 cm tall? Easy question, until you try to answer it. In some countries, yes. On a basketball court, probably not. At 170 cm, most people would say no. At 195 cm, most people would say yes. But somewhere in the middle, the line becomes strangely uncomfortable. There is no magical centimeter where a …
What Fuzzy Logic Can Teach CRM Teams About Customer Behaviour Read More »
The Great American Road Trip remains a cultural staple, synonymous with family connection, freedom, and nostalgia. As families plan out their summer travel, however, inflation and fluctuating fuel prices have forced many families to approach their travel plans with caution. While financial pressure is real, this cherished tradition does not have to be abandoned. Families …
How Pay with Points is Keeping the Great American Road Trip Alive Read More »
Customers love promotions. They’re also one of the most powerful levers in marketing — shaping two of the four Ps, serving as the most direct activation for cost-conscious consumers, and running through virtually every major marketing discipline. Yet, for all their prevalence, promotions are also the single most costly activity in marketing, with an estimated …
Beyond Discounts: Introducing creative currencies in promotions by Talon.One Read More »
Global study finds consumers are more ready for AI, more willing to share data, and more motivated by recognition and shared values than many brands realize ST. PETERSBURG, Fla., June 23, 2026— Kobie, a global leader in loyalty technology and services, today released its 2026 Heart of Loyalty Report, which surveyed both consumers and practitioners, …
By Phil Livingstone, Ex Head of Marketing and Communications, Affinity Water, UK Whatever your marketing budget is, there’s a reasonable chance a significant chunk of it is being measured by data you privately know isn’t reliable. Not because the strategy is wrong. Because the data behind it is broken. It has been for longer than …
Every loyalty conference claims to have the answers. TBH Loyalty™ Amsterdam is built around a different idea and Might Be the Most Honest Loyalty Event You’ll Attend This Year On 6-7 October, loyalty, CRM, customer engagement and retention leaders from some of Europe’s most influential brands will gather in Amsterdam to explore what actually drives people …
If there was one thing that became clear during our latest ELA™ Loyalty Brunch, it’s that loyalty and CRM professionals aren’t debating whether AI matters anymore. That conversation is over. The real conversation is what happens next. Bringing together loyalty, CRM and marketing leaders from organisations across Europe, including Rituals, FedEx, A.S. Watson, The Times …
