The momentum behind customer loyalty programs has never been stronger. According to data from Mintel, the UK has seen a sharp increase in loyalty program participation in 2025, with 80 percent of consumers actively engaging in at least one scheme. For enterprise brands, this shift reflects a broader realization. Discounts alone are no longer a …
Three loyalty trends that will define 2026 by Talon.One Read More »
Back in 2017, when I was appointed to lead a Nike team to launch their first membership & commerce app across Europe, nobody handed me a brief that said “sell more shoes.” In fact, I knew intuitively that the primary aim had nothing to do with the “shoes” themselves. We all knew the real question …
Exclusive webinar, Trust Over Hype: How to Design Sustainable Loyalty Programs,April 22, 2026, at 1:00 PM CEST. Register here to secure your spot and claim your e-book. According to Bain & Company, 70% of consumers want to live sustainably, yet few actually do. This difference between consumer intent and action is one of the greatest …
Trust Over Hype: Sustainable Loyalty in a Post-Greenwashing Era by Comarch Read More »
On 25th March 2026, we hosted our first Loyalty Brunch, bringing together brand-side practitioners for a 45-minute, no-nonsense conversation under Chatham House rules. Hosted by our Founding Contributor, Pauline van Dongen-Deckers, the session focused on a question many teams quietly wrestle with: How do you know when your loyalty program needs an upgrade? Across industries …
Loyalty Brunch #1: When is your program actually working? Read More »
The most powerful loyalty moment doesn’t happen in emails, apps or ads; it happens at the checkout. Retail history offers plenty of proof. In Delivering Happiness, former Zappos CEO Tony Hsieh described how employees would often upgrade shipping to overnight at no extra cost simply to create a memorable moment for customers. Small gestures like …
Entry: March 2026 After years in digital roles across the sports industry, earlier this year I made the leap from corporate life to join the scale-up BLACKROLL to build their membership programme from the ground up. The timing couldn’t have been more exciting as BLACKROLL is evolving from a sports recovery pioneer into a longevity …
The BLACKROLL Membership Build: Priya’s Launch Diary Read More »
By the time you finished your first coffee on March 1, most annual marketing strategies are already obsolete. We spend Q4 of the previous year obsessing over spreadsheets and customer personas, only to realize by mid-March that real people live in seasons, not spreadsheets. Right now, your customers are shifting from their “new year, new me” …
The Q1 Reality Check: Is Your 2026 Loyalty Strategy Already Out of Sync? Read More »
At TBH Loyalty™ London, we asked 120 brand practitioners one simple thing: tell us how loyalty and retention actually work inside your organisation. They answered 26 questions covering ownership, decision drivers, data confidence, operational pace, technology constraints and AI ambition. The result is a clear, collective snapshot of where loyalty stands right now across sectors …
Braze is bringing the Nordic customer engagement community together in a truly iconic setting. Join us on 12 March at Stockholm’s Operahuset for the largest Grow with Braze event in the region to date, where AI, journey orchestration and customer engagement come together. This action-packed afternoon is your opportunity to connect with fellow customer engagement …
Loyalty programs once served as a marketing lever — earn points, redeem later — and are now evolving into a fully embedded, hyper personalized customer experience. Today’s most successful loyalty programs are built around redemption in the moment, not points earned for future payoff. Trillions of loyalty points sit unused every year, not because customers …
