Founded in 2012, Capillary Technologies India Limited, a software product company offering artificial intelligence (AI)-based cloud-native Software-as-a-Service (SaaS) products and solutions primarily to enterprise customers globally to develop loyalty of its consumer and channel partners. The Company is one of the few players in the loyalty management space that offer end-to-end loyalty solutions. Its diversified product suite, which includes its advanced loyalty management platform (Loyalty+), connected engagement platform (Engage+), predictive analytics platform (Insights+), rewards management platform (Rewards+) and customer data platform (CDP) allows its customers to run end-to-end loyalty programs, get a comprehensive view of consumers and offer unified, cross-channel strategies that deliver a real-time omni-channel, personalized, and consistent experience for customers. The Company serves 115 customers, including 20 Fortune 500 companies, across 47 countries, helping businesses build consumer value through its innovative solutions. For more information, please visit www.capillarytech.com
1. 390+ Global Brands
2. 46+ Countries
3. 650+ Employees
4. 100+ Loyalty programs
5. 1.2Bn Loyalty Members
6. 16+ Enterprise Brands
Welcome to the future of engagement. Capillary Technologies is a globally recognized AI-powered SaaS platform designed to help enterprise brands build measurable, lasting relationships with their customers. Through our comprehensive suite of products and expert consultancy services, we empower our partners to drive incremental revenue, elevate brand recall, and deliver hyper personalized experiences across every touchpoint.
Our Intelligent Loyalty Platform
At the core of our offering is a robust modular technology stack built to support end-to-end customer journey orchestration. Our cloud native solutions seamlessly integrate with your existing architecture to unlock true omnichannel capabilities.
Loyalty+: An advanced rules-driven loyalty management engine. It enables the creation of dynamic experiential and engagement-based programs, supporting everything from simple point systems to complex coalition and tiered models.
Engage+: An AI-driven marketing automation hub. It empowers marketers to execute real-time personalized campaigns across social, email, SMS, and in-store channels, ensuring the right message reaches the right customer instantly.
CDP+: A powerful Consumer Data Platform that unifies zero, first, and third-party data. It creates a single comprehensive view of the customer, laying the foundation for accurate segmentation and targeted outreach.
Insights+: An advanced analytics module leveraging machine learning to deliver predictive insights, benchmark performance, and proactively suggest the next best action for campaign optimization.
Rewards+: A flexible reward management network facilitating seamless redemption experiences, whether through internal brand catalogs or external partner networks.
Strategic Consultancy Services
Technology alone cannot guarantee success. Capillary combines its industry-leading SaaS solutions with deep domain expertise to ensure your loyalty initiatives yield a high return on investment. Through our consultancy arm, strengthened by the acquisition of Brierley and Partners, we offer unmatched strategic guidance.
Program Design and Strategy: We collaborate with brands to design bespoke loyalty frameworks tailored to specific business objectives, ensuring financial viability and competitive differentiation across dynamic global markets.
Emotional Loyalty Measurement: Using proprietary methodologies such as the Brierley Loyalty Quotient, we help brands move beyond basic transactional metrics to understand and cultivate genuine emotional connections.
Lifecycle Optimization: Our experts continuously analyze program health and recommend strategic adjustments to reduce churn, increase customer lifetime value, and adapt to rapidly evolving consumer expectations.
Partnering with Capillary means gaining a trusted advisor and an innovative technology enabler. Together, we can transform customer interactions into profitable brand advocacy that drives growth.
European consumers are discerning, market dynamics are highly fragmented, and the regulatory landscape is notoriously unforgiving. In this high-stakes environment, generic, one-size-fits-all marketing tools simply fail. For enterprise brands operating in or expanding across Europe, Capillary Technologies is not just a leading option; it is the only loyalty solution built specifically to conquer the region’s unique complexities while driving unprecedented, measurable revenue growth.
Capillary is the singular platform that unites uncompromising, GDPR-native data architecture with a truly borderless, multi-tenant framework. This allows brands to execute a centralized, pan-European loyalty strategy while simultaneously delivering hyper-localized, emotionally resonant experiences across diverse regional markets.
Here is exactly why Capillary stands alone for European enterprises:
Native GDPR Compliance & Unbreakable Trust: Legacy systems often treat privacy as an afterthought, patching together compliance features that leave your brand vulnerable. Capillary’s Customer Data Platform (CDP+) is privacy-native by design. We ensure absolute adherence to the EU’s strict data sovereignty laws. Your zero- and first-party customer data is securely managed and localized, mitigating regulatory risk while helping you build unshakeable consumer trust.
Borderless Multi-Currency & Multi-Language Architecture: Operating seamlessly across the UK, the Eurozone, and non-EU nations requires immense operational agility. Capillary’s robust loyalty engine effortlessly handles complex coalition programs, real-time multi-currency conversions, and diverse linguistic requirements. You maintain top-down control over a unified global strategy, while giving regional marketers the precise tools they need to tailor campaigns to local cultural nuances.
Engineering True Emotional Loyalty: European consumers demand more than a basic transactional points-for-purchase scheme; they demand genuine value and connection. Leveraging the industry-leading methodologies of our Brierley consultancy arm, Capillary provides the AI-driven framework to cultivate and measure emotional loyalty. We help you deploy experiential rewards and hyper-personalized interactions that transform casual shoppers into fierce brand advocates.
Seamless, Future-Proof Integration: Our cloud-native, modular SaaS stack does not require you to rip and replace your existing infrastructure. Capillary integrates flawlessly with your established European tech ecosystem, including localized POS systems and regional eCommerce platforms, allowing you to scale your loyalty operations smoothly as your market footprint expands.
The Bottom Line: Stop settling for fragmented, non-compliant, or purely transactional systems that leave revenue on the table and put your brand at risk. Capillary Technologies offers the only enterprise-grade loyalty framework capable of mastering the European market. Partner with us to future-proof your customer relationships and turn engagement into guaranteed, scalable growth.