Why Traditional Loyalty Is Becoming Invisible to Customers (And How to Fix It)
We have all heard the golden rule: acquiring a new customer costs five times more than retaining one. Yet, in 2025, retention is the hardest KPI to move. Why? Because the traditional “earn-and-burn” model has become invisible. When every brand has a points scheme, points become a commodity, not a differentiator. At 5Bonsai, we have observed …
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