Braze is bringing the Nordic customer engagement community together in a truly iconic setting. Join us on 12 March at Stockholm’s Operahuset for the largest Grow with Braze event in the region to date, where AI, journey orchestration and customer engagement come together. This action-packed afternoon is your opportunity to connect with fellow customer engagement …
Loyalty programs once served as a marketing lever — earn points, redeem later — and are now evolving into a fully embedded, hyper personalized customer experience. Today’s most successful loyalty programs are built around redemption in the moment, not points earned for future payoff. Trillions of loyalty points sit unused every year, not because customers …
If you think retail media is loyalty, sorry, but you’re wrong. I certainly was. In my head, I was getting annoyed seeing how Retail Media became the buzz word across the world of retail. Teams, and even businesses, have been born to operate in this space. Jumping on the bandwagon, I thought. Retail Media is …
Welcome to dunnhumby’s The Science of Shopping newsletter, where we explore the trends shaping the future of retail and share the insights that matter most to retailers and CPGs. In this edition, Ben Snowman dives into Agentic Commerce and what it means for customer loyalty. Agentic Commerce is set to become a defining shift for …
Agentic Commerce: How to win and retain customer loyalty by Ben Snowman at Dunnhumby Read More »
