The Q1 Reality Check: Is Your 2026 Loyalty Strategy Already Out of Sync?
By the time you finished your first coffee on March 1, most annual marketing strategies are already obsolete. We spend Q4 of the previous year obsessing over spreadsheets and customer personas, only to realize by mid-March that real people live in seasons, not spreadsheets. Right now, your customers are shifting from their “new year, new me” …
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