Loyalty Brunch #1: When is your program actually working?
On 25th March 2026, we hosted our first Loyalty Brunch, bringing together brand-side practitioners for a 45-minute, no-nonsense conversation under Chatham House rules. Hosted by our Founding Contributor, Pauline van Dongen-Deckers, the session focused on a question many teams quietly wrestle with: How do you know when your loyalty program needs an upgrade? Across industries …
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