June 22, 2026

Loyalty Brunch: AI in Marketing: Everyone’s Talking About It. Nobody Has Cracked It. Yet.

If there was one thing that became clear during our latest ELA™ Loyalty Brunch, it’s that loyalty and CRM professionals aren’t debating whether AI matters anymore. That conversation is over.  The real conversation is what happens next. Bringing together loyalty, CRM and marketing leaders from organisations across Europe, including Rituals, FedEx, A.S. Watson, The Times …

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Loyalty Brunch – Personalisation: Dream vs Reality

84% Admit They’re Still Not Doing The Real Thing Personalisation has become one of the most talked-about topics in loyalty, CRM and customer engagement. It’s featured in strategy decks, conference presentations and technology roadmaps for years. But how close are organisations to actually delivering it? That was the question explored during the latest ELA™ Loyalty …

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