July 24, 2026

What Fuzzy Logic Can Teach CRM Teams About Customer Behaviour

Is 180 cm tall? Easy question, until you try to answer it. In some countries, yes. On a basketball court, probably not. At 170 cm, most people would say no. At 195 cm, most people would say yes. But somewhere in the middle, the line becomes strangely uncomfortable. There is no magical centimeter where a …

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How Pay with Points is Keeping the Great American Road Trip Alive

The Great American Road Trip remains a cultural staple, synonymous with family connection, freedom, and nostalgia. As families plan out their summer travel, however, inflation and fluctuating fuel prices have forced many families to approach their travel plans with caution. While financial pressure is real, this cherished tradition does not have to be abandoned. Families …

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