Before You Build – Part 2 – How do you build a loyalty programme that doesn’t feel “bolted-on”? by Koji Hayashi
Let me ask you a question. If you run a loyalty programme today, how often have you experienced this: you launch a loyalty initiative (new benefit, new perk, new experience), your team is very excited about it, and yet – the customer, or the broader business, well, they just don’t care as much? Or even …