329 People. Two Days. And Some Uncomfortable Truths About Loyalty.
What happened when Europe’s loyalty community came together in Amsterdam to challenge assumptions, share the numbers and ask whether we’re actually changing customer behaviour? On 6–7 October 2026, 329 loyalty, CRM and customer engagement professionals gathered in Amsterdam for the biggest edition yet of The BIG Handshake Loyalty™ (TBH), organised by Europe’s Loyalty Association (The …
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