The Evolution of Personalised Offers: Tools and Technology Shaping the Future
Personalised offers have become critical to the success of loyalty programs, moving far beyond one-size-fits-all promotions. Today’s consumers expect relevance and value, and brands that can’t deliver risk losing them. For loyalty practitioners, especially those developing or refining their programs, the key lies in leveraging advances tools and technologies like AI and predictive analytics to …
The Evolution of Personalised Offers: Tools and Technology Shaping the Future Read More »
Are Leading Brands Faking Their Big L Status? A Look at Who’s Really Valuing Customers
What Exactly Is Big L Loyalty? Big L is all about the emotional spark. It’s passion, dedication, trust, and the kind of attachment that can’t be faked or bought with a discount. Think about the brands you truly love. Maybe you’d walk through fire for your Apple device, or your loyalty to Nike makes you …
Are Leading Brands Faking Their Big L Status? A Look at Who’s Really Valuing Customers Read More »
Poundland’s New Reward App – Poundland Perks
Poundland’s new rewards app, *Poundland Perks*, is an instant hit, topping Apple and Google Play’s free app charts within 24 hours of its nationwide launch. Over 300,000 customers signed up in a single day, drawn by exclusive deals on popular brands like Domestos, Lynx, and Dove, plus gamified rewards like the weekly “Spin to Winsday” …
How to Implement an Airline Loyalty System in Record Time: Best Practices for Success
It’s hard to imagine today’s airline industry without loyalty programs. They are vital to keeping customers engaged and standing out from competitors. However, implementing or upgrading a loyalty system can be challenging, especially with legacy systems, complex data, and a global customer base. But what if you could launch a fully functional loyalty system much …
How to Implement an Airline Loyalty System in Record Time: Best Practices for Success Read More »
Conference Takeaways: The BIG Handshake Loyalty™, 2024 – we nailed it 💪
By Hadie and Costas, The BIG Handshake and The European Loyalty Association Dubbed ”Loyalty’s friendliest meet up, that brands and retailers love to attend.” And it sure kept to this promise! Yes, you’ll know all about it if you were one of the 200 professionals who came along last week. Held at the Novotel Amsterdam …
Conference Takeaways: The BIG Handshake Loyalty™, 2024 – we nailed it 💪 Read More »
Transform Your Loyalty Program with Capillary’s Advanced Loyalty Platform and say Goodbye Legacy Technology!
Transform Your Loyalty Program with Capillary’s Advanced Loyalty Platform and say Goodbye Legacy Technology! For today’s brand leaders, loyalty programs are essential for driving engagement and long-term brand advocacy, but replatforming or augmenting your existing program can be a daunting task. How do you deliver the personalised experiences customers expect without disruption? Capillary Technologies, a …
How to Cure the Hidden Pains and Unlock Real Value
Revamping Loyalty – How to Cure Hidden Pains and Unlock Real Value According to the US Bond Loyalty ReportTM published in partnership with Visa, the average consumer has 19 loyalty memberships – but they tend to be active in only 9 of them. In fact, the average person is holding on to £47 worth of …
How to Cure the Hidden Pains and Unlock Real Value Read More »
Be More Relevant, Damn It ..
Be More Relevant, DamN it.. Given how many messages and notifications we get in a day from the world around us, should brands be doing more to understand the type of comms a customer would want to receive, would engage with, or would consume, to then be able to cut through the white noise and …
Top Five Most Anticipated Sessions at The BIG Handshake Loyalty™ Conference
The BIG Handshake Loyalty is Europe’s premium meeting for loyalty and CRM professionals and is taking place in Amsterdam on 15th and 16th October this year. Coined as “Europe’s friendliest loyalty meet up” it will welcome a 180+ gathering of practitioners looking to network and learn whilst having fun, all in a comfortable environment . …
Top Five Most Anticipated Sessions at The BIG Handshake Loyalty™ Conference Read More »