By Bill Hanifin, CLMP™, CEO, Wise Marketer Group Co-brand credit cards are central to many customer loyalty offerings. The product was introduced first by the airlines and quickly became a popular tool among hotels and retailers to achieve multiple objectives within a loyalty marketing strategy. Credit cards offer convenience for consumers by allowing them to …
By Lia Grimberg, Principal Radicle Loyalty In the dynamic landscape of business, loyalty, and customer-centricity are often attributed to established enterprises, while start-ups tend to emphasize brand building and growth marketing. For new ventures, customer acquisition usually takes precedence, leading to heavy investments in activities like branding, SEO, SEM, and digital advertising, all aimed at …
Customer Loyalty from Day One: A Startup’s Guide Read More »
By Sian Larsen, CLMP ™ We held our inaugural ELA HUB event in London on 5th March; bringing together over 35 brands to learn, network, discuss, and share best practices. What a day to be a part of! In a dynamic showcase of industry insights and innovative strategies, the event delved deep into the intricacies …
Sponsored by Epsilon In this webinar, we’ll discuss the best ways to: • Design unique brand enhancing features and benefits, Drive participation Build first party data Develop real status level benefits Deploy gamification and fun at the heart of the programme not an optional add on Drive incremental spend and max incremental reward redemptions Your …
In this webinar, our four retail experts discussed paid for and non paid for membership programmes in a bid to decide what loyalty marketing practice works best and where the brands have gone wrong ( or right!) Your moderator was Sakeb Rashid, Digital Customer Experience Lead, ex -Starbucks joined by: Jason Whiting, Director – Membership, …
In this webinar, experts discussed the best practices that brands should adopt to drive loyalty through card-linked offers, the future of CLO and whether personalisation is really necessary! Your host was Hadie, Founder of The Gift Club joined by: Dawn Reid, VP of Retail Partnerships, Cardlytics Campbell Shaw, VP of FI Partnerships, Cardlytics Iain Pringle, …
It’s common knowledge that if leadership endorse a program, the rest of the organisation will want to see the value and be ambassadors for it, ultimately having a positive affect on customer retention and engagement. There are practical ways and advice for loyalty practitioners to embed loyalty fully into their organisation. But it’s getting leadership …
Last week, I went to the Loyalty Dynamics 2024 event at Sea Containers in London as part of my two-week work experience, arranged by Mando Connect, which had 90 loyalty professionals in attendance. all networking and explaining what the UK loyalty market needs in 2024. I am 17 and buy lots of things, if I …
What the British want from loyalty programmes 4.0 Read More »
By Lia Grimberg, Principle and Consultant, Radicle Loyalty Your customer data is a treasure trove of information. Your customers are shouting at you to use this data to understand them better, to value them as human beings, and to provide them with real value in exchange for their data. Collecting this data and not utilizing …
Your Customers Are Telling You What They Desire: How to Use Your Data Read More »
https://vimeo.com//videos/911324728 Sharing is caring! This short Q&A will bring #loyalty brands up to speed on the what, why and when of upskilling their loyalty prowess. Take a few minutes to hear from the our CEO, Hadie Perkas, and The Wise Marketer’s, Aaron Dauphinee, CLMP™, as they share more about their partnership that is bringing a …
