Revamping Loyalty – How to Cure Hidden Pains and Unlock Real Value According to the US Bond Loyalty ReportTM published in partnership with Visa, the average consumer has 19 loyalty memberships – but they tend to be active in only 9 of them. In fact, the average person is holding on to £47 worth of …
How to Cure the Hidden Pains and Unlock Real Value Read More »
Be More Relevant, DamN it.. Given how many messages and notifications we get in a day from the world around us, should brands be doing more to understand the type of comms a customer would want to receive, would engage with, or would consume, to then be able to cut through the white noise and …
The BIG Handshake Loyalty is Europe’s premium meeting for loyalty and CRM professionals and is taking place in Amsterdam on 15th and 16th October this year. Coined as “Europe’s friendliest loyalty meet up” it will welcome a 180+ gathering of practitioners looking to network and learn whilst having fun, all in a comfortable environment . …
Top Five Most Anticipated Sessions at The BIG Handshake Loyalty™ Conference Read More »
BY Philippe Lazzarini, CRM & Loyalty Manager at Autogrill AI will steal millions of jobs in just a few years, and Silicon Valley is fired up about it. But are the leaders of companies driving AI biased? Could they lead us to a world where companies won’t need CEOs or even customers? Hey there! Don’t …
BY Maria Wróblewska AI Solutions Coordinator at Comarch Personalization and hyper-personalization are highly sought after in marketing today, but they can be tricky to get right. After all, using shopper data to remind someone that their favorite guilty pleasure snack from years ago is on sale or showing them a product they just discussed with …
BY EPSILON Want to be part of the first ever global customer loyalty programme benchmarking study to provide brands insight into the performance and effectiveness of loyalty programmes? Launched in September 2023 by the Loyalty Science Lab, and sponsored by Epsilon, the global benchmarking survey has specifically been designed to address one of the fundamental issues currently affecting the customer …
Benchmark your Program – Global Customer Loyalty Benchmarking Study Read More »
by Antavo Antavo, the Loyalty Cloud, is creating their comprehensive industry report again this year: the Global Customer Loyalty Report 2025. Their team is inviting you to be a part of their research. The previous editions of the report have been read by over 50,000 marketers, like you, worldwide and cited by Gartner, Forbes, and Sky …
by Bill Hanifin, CLMP™, CEO Wise Marketer Group The Loyalty Marketing industry is replete with people who identify as experts, gurus, or pundits. Interpreting the meaning of these terms with a slightly jaded eye, I remember a well-respected colleague from the UK who once told me that an expert was “someone who had accomplished something …
By Pauline van Dongen – Deckers, CRM Consultant a.i. at the Louwman Group, The Netherlands Recently I joined the Louwman Group again. I’m happy to be back in the automotive and mobility industry! And – after a few years working in the retail and fashion industry – I noticed quite a lot of differences between …
Differences between short and long purchase cycles and their impact on loyalty programs Read More »
By Lia Grimberg, Principal Radicle Loyalty In the competitive landscape of lasting customer engagement, loyalty programs emerge as essential connectors fostering value exchanges, especially during challenging economic times. As we navigate the intricate web of consumer preferences and expectations, it’s crucial to revisit the foundational elements that underpin successful loyalty initiatives. Today, we delve into …
Unlocking the Power of Loyalty: The 4 Pillars of Successful Programs Read More »
