Member-Only Loyalty Brunch – Personalisation. Dream vs reality?

Our Loyalty Brunch is a quarterly, members-only online meet-up designed for one thing: honest conversation between people doing the job every single day.

60 minutes under Chatham House rules, where brand-side loyalty practitioners can talk openly about what’s actually happening inside their worlds and the challenges they are facing.  The idea is take away new ways of thinking, working and potentially putting these things to the test.

For this session, we’re tackling one of the most overused (and misunderstood) topics in the industry:

Personalisation: dream vs reality

• How personal are we, really?
• Are we genuinely tailoring experiences — or just segmenting better?
• Are we using the data we have, or hiding behind complexity and AI hype?
• Hosted by our Founding Contributor, Pauline van Dongen-Deckers, this is a space to challenge thinking, share what’s working (and what isn’t), and leave with practical ideas you can use back at your desk and with your teams.
• If you’re responsible for loyalty, CRM or customer engagement on the brand side — you must come and  join us!