TBH Loyalty™ Amsterdam 2026

Back for its fourth edition, TBH Loyalty™ Amsterdam is the flagship event from The ELA™ – Europe’s Loyalty Association, bringing together brands, retailers and loyalty professionals for two days dedicated to customer loyalty, CRM, customer engagement and growth.

Taking place in Amsterdam on 6–7 October 2026, TBH Loyalty™ isn’t built around endless presentations and polished success stories. Expect honest conversations, practical case studies, challenging opinions and plenty of opportunities to get involved.

Loyalty, CRM and Customer Engagement – Without the Nonsense!

Hear directly from loyalty and CRM leaders at brands including LEGO, Tesco, Vinted, IKEA, ASICS, Douglas, Circle K, Too Good To Go, Wolt/Doordash, Skyscanner, bol and Boozt as they share what they’re working on, what they’ve learnt and where they think the industry needs to go next.

Through keynotes, live Q&As, debates and interactive challenges, we’ll explore the issues shaping modern loyalty programs, CRM strategies and customer relationships.

Loyalty X™ brings bold ideas and challenging perspectives to the stage, while our Utter Loyalty™ Podcast – On Location puts loyalty leaders in front of a live audience for open conversations about why customers stay, leave and sometimes return.

Our Debate & Challenge sessions turn the audience into participants, using real-world scenarios, provocative questions and unexpected wild cards to get people thinking, talking and challenging each other.

And then there’s the networking.

TBH Loyalty™ has earned a reputation as one of the friendliest loyalty events around. There’s proper time built into the agenda to meet other loyalty, CRM and customer engagement professionals — around the table, over lunch, in our Networking Hubs and over a drink afterwards.

Join us in Amsterdam on 6–7 October 2026.

Register for your ticket at www.tbhloyalty.com.