April 23, 2026

Three loyalty trends that will define 2026 by Talon.One

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The momentum behind customer loyalty programs has never been stronger. According to data from Mintel, the UK has seen a sharp increase in loyalty program participation in 2025, with 80 percent of consumers actively engaging in at least one scheme.  For enterprise brands, this shift reflects a broader realization. Discounts alone are no longer a …

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What are your customers actually buying — and is your programme solving for that? by Koji Hayashi

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Back in 2017, when I was appointed to lead a Nike team to launch their first membership & commerce app across Europe, nobody handed me a brief that said “sell more shoes.”  In fact, I knew intuitively that the primary aim had nothing to do with the “shoes” themselves.  We all knew the real question …

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