Events

October 2026

TBH Loyalty™ Amsterdam 2026

Back for its fourth edition, TBH Loyalty™ Amsterdam is the flagship event from The ELA™ – Europe’s Loyalty Association, bringing together brands, retailers and loyalty professionals for two days dedicated to customer loyalty, CRM, customer engagement and growth. Taking place in Amsterdam on 6–7 October 2026, TBH Loyalty™ isn’t built around endless presentations and polished …

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06 - 07 Oct
7:15 am - 6:00 pm
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November 2026

TBH Loyalty™ Chicago 2026 – A Different Kind of Loyalty Conference

TBH Loyalty™ Chicago is a customer loyalty conference for brands and retailers who want honest conversations, practical ideas and a very different kind of industry event. Taking place in Chicago on November 10, 2026, The BIG Handshake Loyalty™ brings together senior professionals working across customer loyalty, CRM, customer engagement, retention and loyalty programs for one …

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10 Nov
8:15 am - 7:00 pm
Omni Hotel, Chicago, Illinois, United States
676 N Michigan Ave, Chicago
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February 2027

TBH Loyalty™ London 2027

TBH Loyalty™ London brings together the people actually shaping loyalty, CRM and customer strategy – for a day built around conversation, shared experience and ideas worth stealing. We’re loyalty’s friendliest meet-up and this year, we’re tackling two big themes: Loyalty, Strategy & Innovation and Customer Value & Evolution. Expect big brand stories, experiments that worked …

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23 Feb
8:15 am - 7:00 pm
Hilton Bankside
2-8 Great Suffolk St, London SE1 0UG.
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